The Integration of CamStudio and Windows Movie Maker Into the Education Programs

Description of tools The integration of CamStudio and Windows Movie Maker into the education programs could be beneficial for enhancing the students’ involvement into the curriculum as well as improving their computer literacy in general. CamStudio is a tool which records all screen and audio activities displayed on the personal computer, creating standard video files in AVI format.Advertising We will write a custom essay sample on The Integration of CamStudio and Windows Movie Maker Into the Education Programs specifically for you for only $16.05 $11/page Learn More This program can be used for demonstrating the teaching videos for any software program as well as creating the videos for answering the frequently asked questions. Windows Movie Maker is a tool which allows creating and editing videos which can be used for the educational purposes. It enables users to combine several fragments from various videos as well as changing the original soun d of the video, replacing it with the desired sound effects if necessary. The choice of these tools can be explained with the benefits of integrating the multimedia assignments into the course as an effective alternative to lecturing and traditional tasks. The multimedia visual aids are helpful for generating the learners’ interest, capturing their attention and involving their visual memory for memorizing the materials. Introduction The context for the implementation of these tools is teaching English lessons for international students. It is possible to use the products of the tools for learners of various grade levels, ranging from primary to high school. This project is aimed at high school students. The videos created using these two programs can be used for teaching new words and word combinations. It is possible to use the products of the programs as demonstrations for explaining the meaning of words in the context without using the translation into the studentsâ€℠¢ mother tongue. The demonstration of the videos from the computer screen created by using CamStudio will capture the learners’ attention and focus it on the course materials. It is possible to remove the mouse cursor for pointing at the objects under analysis, enter the text and then make corrections or underline it if necessary, selecting synonyms or emphasizing the peculiarities of the spelling of the words.Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More Windows Movie Maker can be used for processing movies and songs in English for adapting them for the international students by adding the necessary inscriptions and changing the structure of the video. This tool would enable the educator to add some special effects and change the original sounds for making the videos more appealing for learners. Implementation The goals for the project include enhancing the students’ involvement int o the program and developing their computer literacy. At the end of the period, the students will learn some of the options of the tools and will be able to work with the programs by themselves. The assignments created by using the multimedia devices will meet the general requirements of the curriculum concerning the language materials used in them. The students will be only partially involved into the project by teaching them only the basic options of the program so that to avoid overloading them. The main focus remains on teaching English and the tools are only methods for achieving this primary goal. Students will be encouraged with new methods and interesting assignments and it will have a positive impact on their learning achievements. Communication of the plans to parents and administration is not compulsory because the tools can be downloaded for free and their implementation does not require any changes in the curriculum. Outcomes The students’ involvement into the pr oject would be only partial so that to avoid overloading them and balance the existing curriculum and the new types of assignments. Student will learn only the basic options for working with the tools, and it would be useful for them but not too difficult. Contributing their ideas for the use of new tools in the classroom activities, students would feel that they are involved into the development of the curriculum and become more critical thinkers. The main hurdles for the implementation of the project include the technical problems and the organization of the class for working on the new types of assignments. These difficulties can be overcome by checking the equipment several times and developing detailed instructions for students.Advertising We will write a custom essay sample on The Integration of CamStudio and Windows Movie Maker Into the Education Programs specifically for you for only $16.05 $11/page Learn More Samples The two samples of the assi gnments created by using CamStudio include the lesson for learning 100 common English words and the lesson explaining the meaning of the idioms to beat around the bush and to string somebody alone. In the first sample, a teacher uses the mouse cursor for pointing at the pronounced words, while in the second one the discussed words are marked and replaced with their synonyms. The two samples created by using Windows Movie Maker include excerpts from a movie and ABBA’s song with subtitles. Using the subtitles and inscriptions is helpful for adaptation of the videos and enhancing the learners’ understanding of the materials. Windows Movie Maker allows also changing the structure of the video and selecting only particular fragments from it for concentrating the learners’ attention and deleting the complicated fragments which would be not understandable for students. Reference List CamStudio Open Source. Windows Movie Maker. This essay on The Integration of CamStudio and Windows Movie Maker Into the Education Programs was written and submitted by user Hazel Galloway to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Case Study 4 Culture Clash In Boardroom Example

Case Study 4 Culture Clash In Boardroom Example Case Study 4 Culture Clash In Boardroom – Case Study Example Case Study 4 Culture Clash in Boardroom Identify the most important facts surrounding the case. The case of whether the German-Chinese joint venture should follow the ethical rules of the parent company or the country of operation presents a decision dilemma to the management. The most important facts that surround this case include the socio-cultural differences that multinational companies experience. In this case, the German-Chinese joint venture has its headquarters in Germany and this means that its entire operation management principles and business practices are traditionally Europe. On the other hand, China hosts its subsidiary and offers a better business prospects. The challenge is that in China it is operating in a different cultural environment which is likely to contravene its ethical standards of business practices.Identify the key issue or issues.The key issue in this case is adherence to ethical standards of the company versus the need to accept the bribe culture in C hina to realize sales. Mr.Liu Peijin faces a difficult decision to make since the customer insists on 1% commission as a reward to complete the negotiation and finish the deal. This is the local culture in china but is against the ethical standards of the firm.Specify alternative courses of action.The causes of actions possible in this case are to compromise the ethical standard of the company, give the commission to the customer and gain in huge sales. An alternative cause of action is to withdraw from the deal by rejecting the 1% commission demand thereby holding on the ethical principles of Almond China.Evaluate each course of action.Offering a 1% commission will compromise the ethical principles of the multinational which will affect its ability to negotiate future deals on allegations of corruption and lacking integrity. Sticking to the company’s ethical principles and rejecting 1% commission demand will cost the company a huge sale- 30 million Yuan.Recommend the best co urse of action.The long run survival of the firm is primary and this makes it important to have clean hand in its transactions. Since it is in another country with better business potential, it would be advisable to protect its public image by adhering to its ethical standards. Tis has long term benefits in positive public image of Almond’s as a compromise on its ethics or safety standards may affect its ability to secure contracts in the future.Work CitedKatherine Xin and Wang Haijie Should a German-Chinese joint venture follow the ethical rules of the parent company or the country of operation? Culture Clash in the Boardroom.2011

Word Choice Explicit vs. Implicit - Proofeds Writing Tips

Word Choice Explicit vs. Implicit - Proofeds Writing Tips Word Choice: Explicit vs. Implicit Its always vital to make the correct word choice in an academic paper. In todays blog post, then, were going to explain the difference  between two regularly-confused words: explicit and implicit. Both of these terms describe the way in an idea is expressed, yet they are also opposites of one another. As such, it is very important to use them correctly! Read on below to find out how to avoid errors with these terms. Explicit (Fully and Clearly Expressed) Explicit means clear and unambiguous. For example, if someone has clearly and fully explained their position, you could say that: Jones views in this paper are explicit. This means that Jones views are clearly stated. Dont get confused with the other use of explicit, which indicates material of an adult nature! Implicit (Implied or Expressed Indirectly) Implicit means indirectly expressed. For example, if you read another paper by Jones and decided that some of her views were only implied rather than clearly stated, you could say: Jones current ideas were implicit in her earlier work, but not yet fully developed. Sometimes, implicit can also mean unquestioned or unreserved: My implicit trust in the news media means I am often misled by Rupert Murdoch. In both of these cases, the idea is that something remains unstated. Implicit or Explicit? The correct term to use in any given situation will depend on the context. If you are describing something that is clear and unambiguous, the word to use will be explicit. On the other hand, if youre describing something that is merely implied, rather than clearly and fully expressed, the correct term will be implicit. Remember: Get Your Paper Professionally Proofread If you are interested in having your paper proofread professionally, why not submit a 500-word sample to be proofread for free today?

Managment Research Proposal Example | Topics and Well Written Essays - 1500 words

Managment - Research Proposal Example 15-31, 1974). First, the workers’ physiological and security needs like food and shelter, should stand satisfied by their job. Then their social needs should be satisfied, as well as their self-esteem needs. Only then will they be ready to work towards fulfilling their need to actualize their dreams and ambitions, and strive for work-related advancements. In other words, Maslow presents us with an extremely accurate perspective on motivation and the barriers to its processes. If workers do not receive enough compensation from their job to be able to afford food and shelter, they will find no motivation to perform well at the job and gain advancement (Bateman et al, pp. 515-542, 2008). In other words, if their basic needs are not satisfied, this will act as a barrier from these workers feeling motivated to perform well. While this barrier seems to simplify the nature of human beings greatly, it is a very accurate model of motivation. While human beings are complicated individuals, their basic needs overpower their ability to act the way that is beneficial or desirable. Thus, it should be a priority for the organizational manager, that the workers’ basic needs have been satisfied, so that the manager may then motivate these workers to work harder and perform better. This has a simple implication for the managers also, which is to ensure that the workers are compensated with an adequate wage, before seeking to motivate them (â€Å"Nwlnk†, pp.1 , 2010). This need-based model of motivation has also received considerable support form Herzberg’s ERG (Existence, Relatedness, and Growth) theory and McClelland’s need-based theory. Both of these are derivatives of the need hierarchy, and promote the understanding that unsatisfied basic human needs can be a significant barrier when trying to motivate a worker. The Expectancy Theory about motivation is another very well known model of motivation, which provides us with another barrier, which can stand

Gem Infosys Incident-Response Policy Coursework Example | Topics and Well Written Essays - 250 words

Gem Infosys Incident-Response Policy - Coursework Example The first is the initial evaluation/assesm1ent.This entails determining whether an incident exists or not so that appropriate response established. The second policies involve defining the communication channel that will be followed to inform the leaders that an incident has identified. The third policy is risk/damage minimization. This is where the risk of self-replicating warms may be minimized by making sure that the workstation is disconnected from the hub to prevent further replication of warms. The fourth policy involves determining the severity of the warms attack as well as exact point of origin where those warms are coming from so that they can be contained. The fifth policy entails protecting the other systems against the identified security threats to avoid further losses. System security against warms may be enhanced by installing firewalls as well as transmitting organization data via secured networks. The sixth policy involves system recovery. This is where; the data an d information that was damage through network breakdowns may be recovered using special software such as Acronis. The seventh policy involves assessing the cost and damages caused by the incident for proper responses. Lastly but is updating the policies on a regular basis so that they remain relevant to organization needs (Shimonski, 2003). In order to prevent future network breakdowns, Gem Infosys should carry out the following activities namely: reduce the number of systems severity, integrate the activities of Computer Security Incident Response Team (CSIRT), damage control, and having a well-defined incident response plan. The Computer Security Incident Response Team (CSIRT) should formulate and monitor the incident response plan.  

Coffea arabica Essay Example for Free

Coffea arabica Essay I. A. About the Industry Coffee is a brewed beverage with a distinct aroma and flavor, prepared from the roasted seeds of the Coffea plant. A coffee plant is usually a bush or small tree that grows to 10-12 feet (although it can grow up to 32 feet) and can produce coffee beans for decades. It can live for between 60 and 70 years. It can take up to four years for a coffee tree to reach maturity and bear fruit. The English word coffee originates from the Arabic word ‘kaweh’ meaning strength or vigor. The seeds are found in coffee cherries, which grow on trees cultivated in over 70 countries, primarily in equatorial Latin America, Southeast Asia, South Asia and Africa. Green (unroasted) coffee is one of the most traded agricultural commodities in the world. Coffee is slightly acidic (pH 5. 0–5. 1) and can have a stimulating effect on humans because of its caffeine content. Commercial coffee is grown in an area between the Tropics of Cancer and Capricorn affectionately known as the â€Å"bean belt†. In order for the coffee plant to thrive, it needs moderate sunshine and rain, porous soil and constant temperatures between 65 and 75? F. Before the coffee bean can be used to make coffee, it has to be roasted. The roasting process changes the color of the green coffee beans. First they turn yellow and then brown. The longer they roast the darker they become. The strongest roasts result in black beans. At the same time, the heat causes changes in the taste and smell of the beans. Aromatic oils are released that bring out the flavor of coffee. In the nineteenth century, people roasted their coffee at home on their stoves or over open fires. Nowadays, the commercial coffee roasters use enormous ovens to roast the coffee. Temperature and time are carefully controlled, sometimes by computers, because just a few seconds can dramatically change the final flavor of the coffee. The roasting can be done in just a minute. In general, a light roast gives a mild taste, a medium roast produces a well–rounded, rich flavor and aroma and a high roast gives a strong, distinctive flavor. Coffee is one of the most consumed drinks after water. Coffee is one of the most traded commodities in the world after oil. Over 1400 million cups of coffee are drunk around the world each day. The majority of coffee is consumed at breakfast. Coffee berries, which contain the coffee seeds, are produced by several species of small evergreen bush of the genus Coffea. The two most commonly grown are also the most highly regarded Coffea arabica, and the robusta form of the hardier Coffea canephora. The latter is resistant to the devastating coffee leaf rust (Hemileia vastatrix). Once ripe, coffee berries are picked, processed, and dried. The seeds are then roasted to varying degrees, depending on the desired flavor, before being ground and brewed to create coffee. Coffee can be prepared and presented in a variety of ways. An important export commodity, coffee was the top agricultural export for twelve countries in 2004, and it was the worlds seventh-largest legal agricultural export by value in 2005. Some controversy is associated with coffee cultivation and its impact on the environment. Consequently, organic coffee is an expanding market. The top 10 coffee-producing countries are: Brazil, Ethiopia, Colombia, India, Indonesia, Guatemala , Vietnam, Cote d’Ivoire, Mexico and Uganda. The emotional and physical benefits of coffee are numerous. Not only does coffee taste good, it can stimulate, relax and refresh the body. Coffee stimulates the senses through its caffeine content which stimulates metabolism and supports mental alertness and concentration. The body absorbs it within 30 minutes, and its positive effects may last 2-5 hours. Coffee relaxes the body because it hydrates it. Because water is the main ingredient in a cup of coffee, it helps the body work towards its daily water needs and is practically free of calories. Coffee also refreshes the body with its wealth of polyphenols. Polyphenols are nutrients that help maintain the body in good health over time. They are also found in green tea, fruits and cocoa. B. Brief History of Coffee The history of coffee goes at least as far back as the thirteenth century. The story of Kaldi, the 9th-century Ethiopian goat herder who discovered coffee while searching for his goats, did not appear in writing until 1671 and is probably apocryphal. From Ethiopia, coffee was said to have spread to Egypt and Yemen. The earliest credible evidence of either coffee drinking or knowledge of the coffee tree appears in the middle of the fifteenth century, in the Sufi monasteries of Yemen. By the 16th century, it had reached the rest of the Middle East, Persia, Turkey, and Northern Africa. Coffee then spread to Balkans, Italy, and to the rest of Europe, to Indonesia, Asia and then to America. Wild coffees energizing effect was likely first discovered in the northeast region of Ethiopia. Coffee cultivation first took place in southern Arabia; the earliest credible evidence of coffee-drinking appears in the middle of the 15th century in the Sufi shrines of Yemen. In East Africa and Yemen, coffee was used in native religious ceremonies that were in competition with the Christian Church. As a result, the Ethiopian Church banned its secular consumption until the reign of Emperor Menelik II of Ethiopia. The beverage was also banned in Ottoman Turkey during the 17th century for political reasons and was associated with rebellious political activities in Europe In the Philippines, coffee has a history as rich as its flavor,† says the National Coffee Development Board (NCDB), whose main objective is to develop and promote the Philippine coffee industry through technical assistance and credit programs for coffee farms and through marketing and promotions of coffee for domestic and export markets. History records show that the first coffee tree was introduced in Lipa, Batangas in 1740 by a Spanish Franciscan monk. From there, coffee growing spread to other parts of Batangas like Ibaan, Lemery, San Jose, Taal, and Tanauan. Batangas owed much of its wealth to the coffee plantations in these areas and Lipa eventually became the coffee capital of the Philippines. â€Å"By the 1860s, Batangas was exporting coffee to America through San Francisco,† the NCDB- records. â€Å"When the Suez Canal was opened, a new market started in Europe as well. Seeing the success of the Batangenos, Cavite followed suit by growing the first coffee seedlings in 1876 in Amadeo. In spite of this, Lipa still reigned as the center for coffee production in the Philippines and Batangas barako was commanding five times the price of other Asian coffee beans. † In 1880, the Philippines was the fourth largest exporter of coffee beans, and. when the coffee rust hit Brazil, Africa and Java (Indonesia), it became the only source of coffee beans around the world. The coffee rust disease almost wiped it out during the last quarter of the 19th century. Coffee registered a total production of 123, 934 metric tons valued at P6818, 18 million in 1995. Today, however, the Philippines produces only . 012% of the worlds coffee supply. Efforts are being undertaken to revive the industry however, with the majority of coffee produced in the mountain areas of Batangas, Bukidnon, Benguet, Cavite, Kalinga, Apayao, Davao, and Claveria.

Mathew Malefanes Painting of Nelson Mandela Essay -- Art

Mathew Malefane's Painting of Nelson Mandela Mathew Malefane was born in Soweto; he was one of the privileges children and went to a school in Cape Town to study filmmaking. He now makes documentaries in Johannesburg. He taught himself to paint, and this painting Of Nelson Mandela made a very deep impression on all black Africans. Mathew Malefane chose to paint Nelson Mandela for a number of reasons. One could be as a role model to all black Africans as he fought for their rights and freedom. It could be symbolising slavery, or the Apartheid. A painting is a very good way to show emotion and feeling, and he could of painted Nelson Mandela, as he was delighted and pleased that he was set free. Nelson Mandela stood up for his rights and for the rights of all black people. He believes that they should be equal and respected as human beings. As he stood up and believes this he was put in prison for 20 years. As he was imprisoned there was many protests and riots, and when he was released he was voted for the government. He then won the election, and gave moving, emotive, and touching speeches, which won over all the Africans and he finally became the leader of the African National congress. In the painting, the uses of certain colours are very symbolic. The background is painted in blocks of yellow, green, and black. These are all the colours of his flag. The yellow is surrounding his head, and this symbolises him coming into the light and out of the dark prision he was in. T...

500 Word Commentary on West London

Matthew Arnold critical commentary West London raises multiple literary observations. These include the type of language used, the structure of the poem and the use of poetic techniques, such as imagery. The first striking feature is the rhyming structure that follows the criteria of an Italian sonnet, with a slight variant in the last tercet. This can be seen as Arnold attempting to tweak the model to emphasise the final three lines. This ending can be interpreted as the heightened and emotionally charged culmination of feelings of the central characters.The Italian sonnet commonly produces a statement followed by a counter statement, by means of an octave, which consists of two quatrains, followed by a setstet which is displayed by two tercets. This poem conforms as the first two quatrains provide negatively charged language, such as â€Å"ill,† (â€Å"West London† 2) and, â€Å"their feet were bare. † (West London† 4) The mood of the poem shifts dramatic ally after the turn and the language changes, suggesting that Arnold is deliberately showing the reader opposite attitudes.This is evident by, â€Å"this spirit towers,† (â€Å"West London† 9) and â€Å"she will not ask of aliens, but of friends. † (â€Å"West London† 10) The use of the turn can be seen as an attempt to show the readers the complexity of the situation on the streets of London, during this era of industrialisation. This is further explained by the two quatrains, which display a common view of the homeless, while the sestet provides a romantic and humble image of gratitude, evidenced by how the girl, â€Å"begg'd and came back satisfied,† (â€Å"West London† 7) from the passing labour workers.The poem finishes with the image of the unfortunate girl that, â€Å"points us to a better time than ours,† (â€Å"West London† 14) which can indicate the level of ignorance of passers by. It also suggests a sense of untold experiences, due to social neglect. Various prominent images run throughout the poem. One example can be seen on lines six and seven with the girl begging the workers, which can be used in conjunction with, â€Å"of sharers in a common human fate. (â€Å"West London† 11) These images indicate a type of alienation the lower classes feel, when compared to wealthier members of society. This image is used aptly with the image on line eight, â€Å"the rich she had let pass with frozen stare. † (â€Å"West London† 8) This can be seen as Arnold deliberately exposing the ignorance of the wealthy. This sentence is the shortest of all in the poem, which indicates a definitive response. Another notable image can be seen on line nine, â€Å"above her state this spirit towers. † (â€Å"West London† 9) This is the most powerful image of the entire poem.Arnold deliberately uses such emphatic language to conjure this image, on the pivotal first line of the turn, to demonstrate the strength of the human spirit. This image also alludes to the idea of the towering human spirit contesting the new skyscraper buildings that claimed the landscape of London during the nineteenth century. West London is full of unique imagery, and carefully selected language, for its time period. Arnold uses an Italian sonnet structure to speak about controversial issues, in a style readers would have been familiar with.

Planning and Decision Making Essay

Planning and decision-making are critical processes for effective police administration because: (1) planning is the first step to the effective operation and good management of a police department; (2) planning is the essential element of decision –making; (3) effective planning can eliminate or reduce potential catastrophe resulting from manmade and natural disasters; (4) decision making can usually be described in three types of theoretical models rational, incremental, and heuristic none of which defines all of the elements and factors that affect every decision; (5) the decisions individuals make during crisis situations often define their leadership abilities and, in some cases, their career success; (6) police administrators rarely act alone and most decision making within a police department is conducted at the group level; and (7) decision making is rarely perfect, and is often marred by individual and group weakness that can be identified and hence, avoided. (Swanson, 2012) Yes I agree on my topic with what the author is talking about, because planning and decision making from personal experience is very big. Making decision is very stressful at times that will lead to depression that comes with giving up and frustration that might makes you uncertain of making the best choice. Planning is the most basic function of management. It preceded other functions because a manager plans before he acts. Planning involves determination the objectives and selecting courses of action that will lead to the achievement of predetermined objectives. I don’t like to plan because I get over my head, and too excited and can’t wait for the day to come.

Ode on a Grecian Urn essays

Ode on a Grecian Urn essays An ode is a relatively long, serious poem that discusses a noble subject in a thoughtful and dignified manner. John Keats Ode on a Grecian Urn shows all the characteristics composing a Horatorian ode, a consistent rhyme scheme (ABABCDE followed by a final CDE varying in order), the ode follows a definite meter of iambic pentameter and consists of five ten line stanzas. At first glance, the poem brings forth a light tone, one of wonder and amazement about the beauty of the Grecian urn. However, a deeper insight into structure and the more important literary devices reveals the underlying meanings of the ode arising from which are far more serious themes and issues. The first stanza of the poem depicts the artistic talent of the pictures painted upon the urn, as the speaker seems to peer into the side of the urn whilst standing before it. The last of lines of the Stanza consists of seven rhetorical questions, the speaker asks: ... What mad pursuit? What struggle to escape? What pipes and trimbles? What wild ecstasy?(Line 9-10) The urn cannot respond to him, and his line of questioning is abandoned as he continues to peer into the side of the urn. One of the speakers principal points about the urn is that it is free from time, everlasting, never having to worry over death and aging. However with this the urn is suspended in time, unable to experience life because it is not life. The use of the rhetorical question highlights this, the urn is unable to return contact with the speaker, it is free from time, yet simultaneously frozen in it. The second stanza refers to a different picture that has been carved into the side of the urn. A young man seems to be playing a pipe to his lover as the sit together beneath a glade of trees. The speaker complements the piper in that his melodies are sweeter than a mortals: Heard melodies are sweet, but those unheard are sweeter; therefore, ye pipes...

Ethics and Morality of Business Essay Example | Topics and Well Written Essays - 2500 words

Ethics and Morality of Business - Essay Example Career development programmes are not just altruistic pursuits. These are followed keeping the future human resource requirements in mind. Similar is the case with ethics. Given a level playing field, most organizations do not shy away from ethical behaviour. With the explosion of information and the communication revolution, the media plays a crucial role in building and tarnishing reputations of businesses. Hence, every organization tries to enhance its reputation among all its stakeholders. Ethics is a novel outlook for businesses that have single mindedly pursued the bottom line so far. Hence, there exists a twilight zone where business and ethics meet. In the modern world, differences are blurring and concepts are getting re-defined constantly. Business can reap benefits without compromising on basic human values. There is no need to give up on competitiveness to be morally right. Hence, it is possible to conduct business ethically, which is essentially a win-win situation. Conc epts Rationalism dictates that everything should be useful and justifiable. Utilitarianism and utility analysis as used by business vary significantly. When a firm uses a utility, it weighs the positive and negative consequences of a certain action as it relates to itself; and a utilitarian analysis weighs these  'results of an action on everyone affected by it' (De George, 2010, pg 44). Morality is concerned with creating good consequences, not having good intentions. One should do whatever will bring the utmost benefit to all of humanity. Morality guides people’s actions in order to create a better world. Bentham (1748–1832) is rightly considered the father of modern utilitarianism. He explained utility as the balance of pleasure and pain that a human being experiences (as cited in Binmore, n.d.). â€Å"The principle of utility . . . is that principle which approves or disapproves of every action whatsoever according to the tendency which it appears to have to aug ment or diminish the happiness of the party whose interest is in question.† (Bentham Jeremy, B. E. 1748-1832). Bentham thought that entire morality could be derived from ‘enlightened self-interest’, and that a person who always acted for his own satisfaction in the long run, would always act rightly. However, there are critics of Bentham. ‘The good’ cannot be quantified or measured. Similarly, the notion or definition of ‘the good’ was extreme. At the same time, other considerations like human rights and justice, which are relevant, are ignored. John Stuart Mill said that happiness in not the same as pleasure. Man shared the lower quality ones with animals for e.g. food, water etc. The higher quality pleasures were unique to man and involved the higher faculties (Mill, 1863, Pg 11). He showed that utilitarianism was in sync with moral rules. Utilitarians ought not to calculate beforehand whether each action would maximize utility. Instead , following a general principle (under which a particular action falls) leads to happiness. Henry Sidgwick highlighted common sense morality, which is morality accepted by the majority without detailed thinking involved, in his book Method of Ethics (Crisp, 2000). He stated that not all principles of common sense morality are apparent. He was in favour of ethical hedonism according to which any action should produce the greatest amount of pleasure. He was of the opinion that no man should destroy his own happiness (Ibid).

An analysis of an ad (SAMSUNG Galaxy S4) Assignment

An analysis of an ad (SAMSUNG Galaxy S4) - Assignment Example Being in agreement that the advertisement was successful, this paper will analyze ways in which the advertisement for the Samsung Galaxy S4 smart phone is memorable and how it has managed to achieve outstanding impacts. It will describe the buying process as the main theme and determine who the target market is as well as highlight the advertisement’s strong and weak points. Further, it will give recommendations on how the advertisement could have been improved to achieve even better results. To drive the buying process, advertisers need to look at factors that affect consumer behavior or, in other words, answer the question why consumers buy the things they buy. In that sense, the buying process suggests that consumers pass through distinctive phases before finally buying a product. First, they realize that they want or need the product, then seek information and evaluate other products within the similar range. After satisfactorily being convinced about the best available fr om the options, they may then make a purchase. Traditionally, advertisements for high technology smart phones have not always clearly communicated their benefits in a manner easily comprehensible by non-technical users. They are characterized by an assumption regarding the instinctive aspects and often overestimating the understanding levels of the market (Kotler & Kevin 2006, 69). However, the Samsung Galaxy S4 advertisement has managed to tie it to the original positioning of the company which has always been for humans. In the advertisement that runs for one minute, the marketers have managed to communicate how an ordinary user can take full advantage of the simple yet innovative technology. Their choice of a background song that is popularly known, from the four seasons, attracts and holds the attention of the audience as the key features of the gadget are screened in the form of short sentences. As has been shown by research, consumers purchase brands that they can easily devel op an emotional attachment to (Tirmizi, Rehman & Saif 2009, 529). Music is one of the best known ways to create emotion, and a key effect of the chosen song is that it promotes the ability of the advertisement to remain memorable. Even without human voice-over, this strategy communicates the phone’s basics that users need to know about the new phone. The advertisement is set in a background that can attract both emotional and environmental responses that shape buying behavior. Target Market From its attributes, the audience can quickly establish that the phone targets a wide range of market but emphasis can be placed on tech-savvy youth. The opening pop-up says the phone is slimmer but stronger, which immediately gives it both feminine and masculine characteristics. It is not discriminative in terms of gender. It claims to have unimaginable clarity, which when coupled with its extended memory of 64 gigabytes makes it appealing to a young generation that loves downloading and storing movies. Looking at the aspect of targeting a large range of a market, this aspect also sits well with regular travelers because they can also carry along their own entertainment regardless of age. This gives the advertisement its first strong point because it is apparent that the marketers did sufficient research and anticipated the needs of potential customers. They manage to create honest marketing