Nelson Mandela a Transformation Leader Essay - 850 Words

Nelson Mandela A Transformation Leader This week we are asked to discuss a prominent leader that we admire, Nelson Mandela was an easy choice for me. An effective leader according to the text is â€Å"someone who works with, motivates, and helps followers to attain their common organizational goals† (Weiss, 2011, p.234). This definition is true of Mandela and his transformational leadership style has impacted his followers and the people around him. I think he is a transformational leader that many leaders should inspire to become more like. Mandela used his ethical, charismatic, authority to inspire his nation to change and exemplifies transformational leadership. The four characteristics of a transformational leader, along with other†¦show more content†¦Mandela was a very hands on leader, he took the time to learn the Afrikaans language so he could communicate with them. According to Stengel â€Å" By speaking his opponents language, he might understand their strengths and weaknesses and formulate tact ics accordingly. But he would also be ingratiating himself with his enemy† (2008, par. 18). Nelson would attend funerals and call people on there birthdays. In using the personal approach with his followers he demonstrated the characteristics of individualized consideration in transformational leadership. He also has the last characteristic of a transformational leader, intellectual simulation. Mandela helped people even while he was imprison. He encouraged the other prisoners to educate themselves. He also helped to push the freedom charter. Mandela shared his knowledge and while he was in prison he would also use his education as a lawyer to help the warders with their legal problems. Mandela used his leadership style to bring changes to his country even at the expense of his freedom. Mandela also demonstrates the qualities of a servant leader. From the very beginning he had one goal of uniting both white and black Africans for the good of the nation, Nelson’s primary goal was helping others. He also was a good listener and would often be the last one to speak in conferences he had with his cabinet, he knew that letting other people think they were leading was often the best way to go. He inspired othersShow MoreRelatedNelson Mandela is a Worldwide Influence973 Words   |  4 PagesNelson Mandela once said, â€Å"There is no passion to be found playing small - in settling for a life that is less than the one you are capable of living.† His life is a prime example of how passionately he believes these words. Even though he had to undergo many hardships, such as spending twenty-seven years in prison and battling tuberculosis, he never stopped striving to make a large impact on not only South Africa, but the world as well (Schoemaker). Nelson Mandela is a major worldwide influenceRead MoreNelson Mandel A True Inspiration For All Of Humanity1748 Words   |  7 PagesNelson Mandela: From Vision to Transformation A true inspiration for all of humanity, Nelson Mandela broke down barriers of social injustice, committing his life to the vision of a free and democratic society. His dedication and inspiration to those considered underprivileged or subjugated within their own governmental or political constraints serve as testaments to the power of leading with compassion and humility. Through his leadership and years of self-sacrifice, Nelson Mandela became SouthRead MoreLeadership Qualities Of Nelson Mandela875 Words   |  4 Pages Famous Person: Nelson Mandela Nelson Rolihlahla Mandela became the first black president of an independent South Africa in 1994 (Chasi, Levy, 2016). Prior to this, he had been imprisoned for 27 years due to an attempt of ousting the pro-apartheid government. After his imprisonment, Mandela advocated for respect of human rights and developing the life of South African citizens. Nelson Mandela’s popularity grew wildly from his notable long struggle against bad governance and racial chauvinism (PietersenRead MoreNelson Mandela And The Fight For Human Rights1305 Words   |  6 PagesNelson Mandela Apartheid is â€Å"a former policy of segregation and political and economic discrimination against non-European groups in the Republic of South Africa† (Merriam-Webster’s online dictionary, n.d.). When you hear the word apartheid, you automatically think of Nelson Mandela, the most influential man in the fight for human rights for black South Africans. Mr. Mandela was a Visionary and Ethical Leader. His actions, decisions and behaviors lead to the end of apartheid and the creationRead MoreLeadership lessons from the movie â€Å"Invictus†1115 Words   |  5 Pagesfrom the movie â€Å"Invictus† Invictus is a biographical film based on the book Playing the Enemy: Nelson Mandela and the Game That Made a Nation. The story of the film revolves around Nelson Mandela’s efforts and strategy to unite the South African society that is torn apart by apartheid. Upon being elected as the first black President of the nation amidst severe opposition from the whites, Mandela faced an enormous challenge to reconcile the nation and build a democracy in the country devoid ofRead MoreGarza, Harriet Mandela, And Harriet Tubman And The Heroes Of Justice969 Words   |  4 Pagesfrom them? Have you ever seen discrimination right in front of your eyes? Well, Alicia Garza, Nelson Mandela, and Harriet Tubman all experienced these issues first hand and decided to enact change. Alicia Garza started the Black Lives Matter movement to help abolish racial inequality, Harriet Tubman brought hope to other slaves as she started the underground railroad and helped slaves escape, and Nelson Mandela fought against apartheid and for freedom. All three of these individuals helped to enact changeRead MoreTransformational Leadership As A Powerful Force For Change1414 Words   |  6 PagesSince transformational leadership is such a powerful force for change, history has seen its fair share of transformational leaders. Leaders in sports, politics, religion and business have used the transformational style to implement their visions and change the structures around them. Examining these leaders can help understand the frameworks and characteristics of this leadership style in detail. William Edwards Deming William Edwards Deming is not your ordinary politician or a business guruRead MoreNelson Mandela And The Game That Made A Nation2093 Words   |  9 PagesJanuary 2015 Introductory Information Title- Invictus: Nelson Mandela and the Game That Made a Nation Author- John Carlin Genre- Non-Fiction, History Historical Context- Published on November 18, 2009. More of a modern book taking place in the late 1900’s. The book is also made into a movie starring Matt Damon and Morgan Freeman. Invictus is a poem that Nelson Mandela recites and is written by William Ernest Benley. Protagonist- Nelson Mandela is the protagonist. He is fighting for equality andRead MoreThreats to the Integrity of South Africas Democracy Essay1871 Words   |  8 Pagesâ€Å"three essential conditions: meaningful and extensive competition among individuals and organized groups (especially political parties) for the major positions of government; a highly inclusive level of political participation in the selection of leaders and policies, at least through regular and fair elections,†¦and a level of civil and political liberties – freedom of expression, freedom of press, freedom to form a join organizations – sufficient to ensure the integrity of political competition andRead MoreThe Impact Of Developmental Changes On Africa From The Close Of Wwi Through The 1990s1326 Words   |  6 PagesChinecherem Eze History 39 Developmental Changes in Africa from the close of WWII through the 1990s From the close of World War II through the 1990s, sub-Saharan Africa experienced major transformations in form of accomplishments as well as challenges. Some of the accomplishments includes decolonization and gaining independence from previous colonial masters and subsequently moving away from authoritarian regimes to embrace democracy. They have also been faced with some challenges of poverty, and

The Curious Ncident of the Dog in the Night Time Free Essays

The Curious incident of the Dog in the Night-time demonstrates how challenging life is, not just for the disabled but for everyone. Discuss, making sure you support your ideas with detailed references to the text. Mark Haddon’s novel The Curious incident of the Dog in the Night-time which is written from the view of a fifteen year old boy Christopher who has Asperger’s syndrome, not only does this book demonstrate how challenging life is for the disabled, but also for everyone. We will write a custom essay sample on The Curious Ncident of the Dog in the Night Time or any similar topic only for you Order Now Having the main character Christopher narrate the story gives you the chance to connect with him and also to experience and understand the challenges he faces in his everyday life because of the disability that he has. Christopher is not the only character in the novel to face challenges. His mother Judy and his father Ed both face challenges. For example, bringing up Christopher who has a disability and also maintaining a solid relationship with each other. While the reader is shown how challenging life can be, the author also leaves the reader with a feeling of hope with what can happen in the future. Because Christopher has Asperger’s syndrome life is very challenging for him in more than one way. It is hard for Christopher because he can’t understand facial expressions, so he doesn’t know if someone is sad, happy or angry which can be hard because he has to try and guess their mood from the tone of voice they are using. Christopher tries to understand facial expressions because he ‘got Siobhan to draw lots of†¦faces and then write down next to them exactly what they meant’. Another way that life is challenging for Christopher is that he can’t deal with lies and does not like them. In some situations Christopher thinks that it is alright for him to tell white lies but others have to tell the full truth all the time. ‘I do not tell lies. Mother used to say that this was because I was a good person. But it’s not because I am a good person. It is because I can’t tell lies. ’ Christopher says that he can’t tell lies but what he does not realize, is that he is telling white lies which are lies. Christopher thinks that telling the truth is a way of life, not just something people choose because it is the right thing to do. Christopher has had many situations where he has been lied to and has not handled it well. He has been lied too about his mother being dead and also about his father killing Mrs Shears dog Wellington. Christopher does not react to this well, because when he found out he ran away and no longer felt safe around his father. Both Christopher’s parents Judy and Ed Boone find life challenging because they are trying to raise a child with a disability. Christopher’s mother finds life challenging because she has to live her life wondering if her only child is alright because she is sending him letters and she doesn’t know whether he is getting them, she also isn’t getting any replies from Christopher to ensure her that everything is alright. Even though she has been writing letters to him for a while she has not been getting any letters back because Christopher’s father, Ed, has been hiding them from Christopher because he hadn’t told him that his mother was not actually dead. Christopher’s mother never stopped loving him even though he made her life really hard sometimes and she still kept writing to him and never stopped. ‘You haven’t written to me yet, so I know you’re probably still angry with me. I’m sorry Christopher. But I still love you’. Another way life is challenging for Judy is that she finds that her only son gets on better with his father. As a mother this would be very heart breaking. She always found it difficult when she took him to the shops or the mall because he would end up crouched down on the floor with is hands over his ears and he would be in the way of everyone. If she tried to move him he would just start screaming. Judy didn’t believe that she had the patience like Ed to look after Christopher and then she was having lots of other problems and that is when she decided to leave. Judy is not the only person who is finding life challenging but Ed, Christopher’s father is also finding life challenging. Life is challenging for Ed because it is hard to raise a child with a disability especially when you are left to look after them all by yourself. Ed and Christopher’s relationship also struggles when Christopher found out that his own father killed the next door neighbour’s dog Wellington. Christopher started not to trust him anymore and did not feel safe in his company and did not want to be left alone with him. Life is challenging for Christopher as his Asperger’s syndrome makes if difficult to communicate and to understand others. Life is not only difficult for Christopher but also for his parents, because coping with a child with a disability is not any easy thing to do, but not only that they have also put a strain on their relationship. Though life is challenging not just for the disabled but for everyone, Mark Haddon demonstrates how facing life’s challenges builds a person’s character and ability to cope. Word Count: 910 How to cite The Curious Ncident of the Dog in the Night Time, Essay examples

Research Literacy for Health for Physicians - myassignmenthelp.com

Question: Discuss about theResearch Literacy for Health for Physician. Answer: Introduction In the healthcare organization, there are numerous delivery processes like patient handovers and interfaces among the healthcare professionals. One has to interact with numerous employees in the same organization like nurses, doctors, physicians and most importantly, patients. For this efficient interaction in clinical practice, effective communication is important where every piece of critical information should be accurately communicated between the stakeholders (Rider et al. 2014). A comprehensive organizational communication change is required in the healthcare organization to ensure conveying of critical information between the healthcare professionals and clear orders of clinical handover (Eklof and Ahlborg Jr 2016). As a newly appointed research manager in a healthcare organization, one realized that there is communication problem in the organization that requires change. There are ethical principles associated with communication that have an influence on risk and benefit in h ealthcare like respect for personal autonomy, non-maleficence, beneficence and justice. Therefore, the following essay involves the discussion of ineffective communication among the organization, barriers witnessed and understanding of the ethical implications associated with implementation of the recommended solutions for organizational communication change. In a healthcare organization, effective communication acts as an important tool for improving patient satisfaction and enhances quality of care. If there is lack of communication witnessed in the organization, it can lead to poor patient satisfaction, medication errors and illness that might cause sudden death. In the recent, article by Khan et al. (2017) more than half the number of hospital readmissions are due to miscommunication and can be avoided with effective communication among the healthcare professionals and patients. To address the patient needs, it is important for the healthcare providers as frontline workers to have efficient communication with the patients to determine their needs and provide solutions in a proactive manner. These events can help to have a positive impact and enhance patient satisfaction. According to Silverman, Kurtz and Draper (2016) no matter how knowledgeable a physician is, he or she cannot help until unable to have good and open communication wit h the patient. Lyles et al. (2013)suggests that strong therapeutic relationship between the health provider and patient can only be formed when they exhibit effective communication skills and on the other hand the patients ability to follow the medical recommendations. The benefit of effective communication in a healthcare system has positive health outcomes for the patients and healthcare members as stated by Kourkouta and Papathanasiou, (2014). Effective communication is required between physician-nurse, nurse-patient and interpersonal communication skills among the members of healthcare organization. Poor communication is manifested among the physician that is responsible for the patient care and hampering of medical progress. It also hinders collaborative care retarding the patient treatment process and recovery progress. Clear background information about the patient is important to provide referral to the consultants. Physician-nurse relationship is also important, as nurses have to understand and follow the instructions given to them. Missing of any critical information of patient can risk his or her life in danger. Delayed communication is another instance where the medical progress is hampered and failure to convey timely information between the doctors. Nurse-patient communication is also important as effective interaction help to assess their important concerns and needs (Nursingmidwiferyboard.gov.au. 2017). At the Darwin Private Hospital, in high dependency unit (HDU) it was found that it does not comply with Australian system. A serious failure of medical staffs led to the breakdown of the hospital procedures leading to death of Irene Magriplis, 75-year-old woman. The nurses and medical staffs did not communicated regarding the fluid chart of the patient about the leaking of bile and ended in providing sub-optimal care, eventually leading to death. As a research manager, I witnessed that the nurse practitioner communicated with the patient comprehensively about the plan of care. In a while, I noticed that hospitalist visited the patient and outlined the changes that are required in the plan. In this way, the nurse lost credibility with the patient and left the patient wondering that entire hospital management is providing them a high level of care. Moreover, while conveying the information, patient and his family did not ask questions and the nurse also did not seek feedback to assess the information conveyed. I noticed various barriers hinder effective communication in the healthcare organization. There is absence of a systematic communication method that promotes healthy communication between the healthcare professionals and patients. Another barrier observed is that one fear to question the higher authority and their medical ability (King et al. 2013). As a result, nurses and patients are unable to raise their concerns when appropriate and it is manifested in the whole organization. Language acts as the biggest barrier where the client or patient does not understand English (Taylor, Nicolle and Maguire 2013). It is not always possible to have an interpreter available in such a demanding and stressful hospital environment. This results in patient dissatisfaction with poor health outcomes. Ethnic and minority groups are the most disadvantaged and face language barrier in seeking healthcare services and facilities. Workload and nurse shortages are also barriers where they do not have time to establish a healthy therapeutic relationship with the patients. In addition, clinical handoffs or delegation occurs on a daily basis in the healthcare organizations. Poor communication between delegations can hamper the patient safety, as there is lack of conveying of critical information endangering the overall aspects of care of the patient (Fujimori et al. 2014). Literature suggests that evidence-base practices are the best approaches to improve communication skills, bring communication change in the organization, and prevent medical errors. Firstly, there should be fostering of a healthy, therapeutic relationship that can enhance effective communication between the healthcare providers and patients (Brock et al. 2013). Secondly, there should be gathering of adequate information about the patient to avoid communication gap and lack of conveying critical information during clinical handovers (Manser et al. 2013). In the same way, information should also be provided to the concerned stakeholders regarding the patient during delegation or plan diagnosis or treatment. Various frameworks for communication are also employed by the healthcare organizations. Vethical principles are associated with communication in health between the healthcare professionals and patients. As the healthcare profession deals with combating illness and improving ones life, they have to work in accordance with the ethical principles. As a ethical advisor, I witnessed that non-adherence to these principles can have ethical implications like respect for autonomy, beneficence, justice and non-maleficence for the application of the recommendations. It is highly recommended that healthcare professionals and focused groups like patients have to understand the ethical implications and considerations required to implement effective communication. The communicator in this communication network has the ethical liability to provide effective information about the disease, treatment, management, prevention and health promotion with seeking of feedback from recipient to assess whether important messages are properly accepted and understood. Healthcare professionals have the ethical obligation to respect for autonomy of patients where they have to seek informed consent regarding diagnostics, therapeutics and interventions. This explains that patients need to be informed about purpose and interventions in a respectful and proactive manner. According to Nursing and Midwifery Board of Australia (NMBA) They should employ simple and suitable language to make them informed and keeping in mind that communication acts as the main component for diagnosis and treatment. These ethical principles need to be applied in the healthcare system to avoid medical errors and ensure patient safety and positive health outcomes (Nursingmidwiferyboard.gov.au. 2017). Justice is also an ethical principle that needs to be followed by the healthcare professionals that there should be fair and equal resource distribution and should have ethical decision-making. For the equality to healthcare services by users, the underlying ethical principle is justice that ensures to provide equity of care and services irrespective of caste, creed, religion or racial background. It is important there should be justified and ethical decision making that work for the benefit of the patients ensuring safety (Nursingmidwiferyboard.gov.au. 2017). Non-malificence is also a guiding ethical principle that guides the healthcare organizations in exhibiting effective communication in medical and nursing care. It is defined as a way where one should be obliged to not inflict any intentional harm and provide clear and efficient communication in succinct language that is understood by the patients. The main focused group would be the patients who experience language barrier and do not understand English. The healthcare professionals should abide by ethical principles like there should be no harm and an act, which is intrinsically wrong, should not be practiced and should work to promote positive health outcomes for the service users. In this, it is recommended that proper information should be conveyed to the patient that is relevant to his or her treatment avoiding all unnecessary information (Nursingmidwiferyboard.gov.au. 2017). Beneficence, the ethical principle is practiced in the health communication. The information should be gathered and provided to the recipient in a way where healthcare providers should avoid harm. They should remove harm and promote good by addressing the communication barriers and working in providing a collaborative care for the patients ensuring highest quality of care. When communication takes place in an efficient manner, healthcare providers reduces the gap for irrelevant information and issues of miscommunication among the conveyer and recipient (Nursingmidwiferyboard.gov.au. 2017). This promotes positive health and well-being of the patient as there is no scope for medical errors or hampering of patient safety. It is crucial that for providing health information among the providers and in between them and service users, accuracy, balance and completeness of information should be there to avoid missing of critical information and hampering patient safety. This is also crucial during patient handovers as there is involvement of responsibility and accountability of the healthcare providers as miscommunication can endanger patients safety and their adaptability to the illness, treatment and management of the disease. Although, it is challenging to implement communicational change in the organizations, it is important to address the communication barriers and promote efficient communication in the organization. Conclusion Effective communication is a crucial tool in healthcare that determines patient safety and medical error rates. Every piece of information need to be communicated efficiently to avoid communication gaps and ensure patient safety with positive health outcomes. Efficient communication with the patients helps to determine their needs and provide solutions in a proactive manner. Communication barriers like language is witnessed that hamper patient safety. There are ethical principles associated with communication that have an influence on risk and benefit in healthcare like respect for personal autonomy, non-maleficence, beneficence and justice. These have ethical implications on the communication and healthcare organization as a whole. Addressing these barriers and applying these ethical principles promotes positive health and well-being of the patient as there is no scope for medical errors or hampering of patient safety. References Brock, D., Abu-Rish, E., Chiu, C.R., Hammer, D., Wilson, S., Vorvick, L., Blondon, K., Schaad, D., Liner, D. and Zierler, B., 2013. Interprofessional education in team communication: working together to improve patient safety.BMJ Qual Saf,22(5), pp.414-423. Eklof, M. and Ahlborg Jr, G., 2016. Improving communication among healthcare workers: a controlled study.Journal of Workplace Learning,28(2), pp.81-96. Fujimori, M., Shirai, Y., Asai, M., Kubota, K., Katsumata, N. and Uchitomi, Y., 2014. Effect of communication skills training program for oncologists based on patient preferences for communication when receiving bad news: a randomized controlled trial.Journal of clinical oncology,32(20), pp.2166-2172. Khan, A., Furtak, S.L., Melvin, P., Rogers, J.E., Schuster, M.A. and Landrigan, C.P., 2017. Parent-provider miscommunications in hospitalized children.Hospital Pediatrics, pp.hpeds-2016. King, B.J., Gilmore?Bykovskyi, A.L., Roiland, R.A., Polnaszek, B.E., Bowers, B.J. and Kind, A.J., 2013. The consequences of poor communication during transitions from hospital to skilled nursing facility: a qualitative study.Journal of the American Geriatrics Society,61(7), pp.1095-1102. Kourkouta, L. and Papathanasiou, I.V., 2014. Communication in nursing practice.Materia socio-medica,26(1), p.65. Lyles, C.R., Sarkar, U., Ralston, J.D., Adler, N., Schillinger, D., Moffet, H.H., Huang, E.S. and Karter, A.J., 2013. Patientprovider communication and trust in relation to use of an online patient portal among diabetes patients: The Diabetes and Aging Study.Journal of the American Medical Informatics Association,20(6), pp.1128-1131. Manser, T., Foster, S., Flin, R. and Patey, R., 2013. Team communication during patient handover from the operating room: more than facts and figures.Human factors,55(1), pp.138-156. Nursingmidwiferyboard.gov.au. (2017).Nursing and Midwifery Board of Australia - Professional standards. [online] Available at: https://www.nursingmidwiferyboard.gov.au/Codes-Guidelines-Statements/Professional-standards.aspx [Accessed 22 Aug. 2017]. Rider, E.A., Kurtz, S., Slade, D., Longmaid, H.E., Ho, M.J., Pun, J.K.H., Eggins, S. and Branch, W.T., 2014. The International Charter for Human Values in Healthcare: an interprofessional global collaboration to enhance values and communication in healthcare.Patient education and counseling,96(3), pp.273-280. Silverman, J., Kurtz, S. and Draper, J., 2016.Skills for communicating with patients. CRC Press. Taylor, S.P., Nicolle, C. and Maguire, M., 2013. Cross-cultural communication barriers in health care.Nursing Standard,27(31), pp.35-43.

The Integration of CamStudio and Windows Movie Maker Into the Education Programs

Description of tools The integration of CamStudio and Windows Movie Maker into the education programs could be beneficial for enhancing the students’ involvement into the curriculum as well as improving their computer literacy in general. CamStudio is a tool which records all screen and audio activities displayed on the personal computer, creating standard video files in AVI format.Advertising We will write a custom essay sample on The Integration of CamStudio and Windows Movie Maker Into the Education Programs specifically for you for only $16.05 $11/page Learn More This program can be used for demonstrating the teaching videos for any software program as well as creating the videos for answering the frequently asked questions. Windows Movie Maker is a tool which allows creating and editing videos which can be used for the educational purposes. It enables users to combine several fragments from various videos as well as changing the original soun d of the video, replacing it with the desired sound effects if necessary. The choice of these tools can be explained with the benefits of integrating the multimedia assignments into the course as an effective alternative to lecturing and traditional tasks. The multimedia visual aids are helpful for generating the learners’ interest, capturing their attention and involving their visual memory for memorizing the materials. Introduction The context for the implementation of these tools is teaching English lessons for international students. It is possible to use the products of the tools for learners of various grade levels, ranging from primary to high school. This project is aimed at high school students. The videos created using these two programs can be used for teaching new words and word combinations. It is possible to use the products of the programs as demonstrations for explaining the meaning of words in the context without using the translation into the studentsâ€℠¢ mother tongue. The demonstration of the videos from the computer screen created by using CamStudio will capture the learners’ attention and focus it on the course materials. It is possible to remove the mouse cursor for pointing at the objects under analysis, enter the text and then make corrections or underline it if necessary, selecting synonyms or emphasizing the peculiarities of the spelling of the words.Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More Windows Movie Maker can be used for processing movies and songs in English for adapting them for the international students by adding the necessary inscriptions and changing the structure of the video. This tool would enable the educator to add some special effects and change the original sounds for making the videos more appealing for learners. Implementation The goals for the project include enhancing the students’ involvement int o the program and developing their computer literacy. At the end of the period, the students will learn some of the options of the tools and will be able to work with the programs by themselves. The assignments created by using the multimedia devices will meet the general requirements of the curriculum concerning the language materials used in them. The students will be only partially involved into the project by teaching them only the basic options of the program so that to avoid overloading them. The main focus remains on teaching English and the tools are only methods for achieving this primary goal. Students will be encouraged with new methods and interesting assignments and it will have a positive impact on their learning achievements. Communication of the plans to parents and administration is not compulsory because the tools can be downloaded for free and their implementation does not require any changes in the curriculum. Outcomes The students’ involvement into the pr oject would be only partial so that to avoid overloading them and balance the existing curriculum and the new types of assignments. Student will learn only the basic options for working with the tools, and it would be useful for them but not too difficult. Contributing their ideas for the use of new tools in the classroom activities, students would feel that they are involved into the development of the curriculum and become more critical thinkers. The main hurdles for the implementation of the project include the technical problems and the organization of the class for working on the new types of assignments. These difficulties can be overcome by checking the equipment several times and developing detailed instructions for students.Advertising We will write a custom essay sample on The Integration of CamStudio and Windows Movie Maker Into the Education Programs specifically for you for only $16.05 $11/page Learn More Samples The two samples of the assi gnments created by using CamStudio include the lesson for learning 100 common English words and the lesson explaining the meaning of the idioms to beat around the bush and to string somebody alone. In the first sample, a teacher uses the mouse cursor for pointing at the pronounced words, while in the second one the discussed words are marked and replaced with their synonyms. The two samples created by using Windows Movie Maker include excerpts from a movie and ABBA’s song with subtitles. Using the subtitles and inscriptions is helpful for adaptation of the videos and enhancing the learners’ understanding of the materials. Windows Movie Maker allows also changing the structure of the video and selecting only particular fragments from it for concentrating the learners’ attention and deleting the complicated fragments which would be not understandable for students. Reference List CamStudio Open Source. Windows Movie Maker. This essay on The Integration of CamStudio and Windows Movie Maker Into the Education Programs was written and submitted by user Hazel Galloway to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Case Study 4 Culture Clash In Boardroom Example

Case Study 4 Culture Clash In Boardroom Example Case Study 4 Culture Clash In Boardroom – Case Study Example Case Study 4 Culture Clash in Boardroom Identify the most important facts surrounding the case. The case of whether the German-Chinese joint venture should follow the ethical rules of the parent company or the country of operation presents a decision dilemma to the management. The most important facts that surround this case include the socio-cultural differences that multinational companies experience. In this case, the German-Chinese joint venture has its headquarters in Germany and this means that its entire operation management principles and business practices are traditionally Europe. On the other hand, China hosts its subsidiary and offers a better business prospects. The challenge is that in China it is operating in a different cultural environment which is likely to contravene its ethical standards of business practices.Identify the key issue or issues.The key issue in this case is adherence to ethical standards of the company versus the need to accept the bribe culture in C hina to realize sales. Mr.Liu Peijin faces a difficult decision to make since the customer insists on 1% commission as a reward to complete the negotiation and finish the deal. This is the local culture in china but is against the ethical standards of the firm.Specify alternative courses of action.The causes of actions possible in this case are to compromise the ethical standard of the company, give the commission to the customer and gain in huge sales. An alternative cause of action is to withdraw from the deal by rejecting the 1% commission demand thereby holding on the ethical principles of Almond China.Evaluate each course of action.Offering a 1% commission will compromise the ethical principles of the multinational which will affect its ability to negotiate future deals on allegations of corruption and lacking integrity. Sticking to the company’s ethical principles and rejecting 1% commission demand will cost the company a huge sale- 30 million Yuan.Recommend the best co urse of action.The long run survival of the firm is primary and this makes it important to have clean hand in its transactions. Since it is in another country with better business potential, it would be advisable to protect its public image by adhering to its ethical standards. Tis has long term benefits in positive public image of Almond’s as a compromise on its ethics or safety standards may affect its ability to secure contracts in the future.Work CitedKatherine Xin and Wang Haijie Should a German-Chinese joint venture follow the ethical rules of the parent company or the country of operation? Culture Clash in the Boardroom.2011

Word Choice Explicit vs. Implicit - Proofeds Writing Tips

Word Choice Explicit vs. Implicit - Proofeds Writing Tips Word Choice: Explicit vs. Implicit Its always vital to make the correct word choice in an academic paper. In todays blog post, then, were going to explain the difference  between two regularly-confused words: explicit and implicit. Both of these terms describe the way in an idea is expressed, yet they are also opposites of one another. As such, it is very important to use them correctly! Read on below to find out how to avoid errors with these terms. Explicit (Fully and Clearly Expressed) Explicit means clear and unambiguous. For example, if someone has clearly and fully explained their position, you could say that: Jones views in this paper are explicit. This means that Jones views are clearly stated. Dont get confused with the other use of explicit, which indicates material of an adult nature! Implicit (Implied or Expressed Indirectly) Implicit means indirectly expressed. For example, if you read another paper by Jones and decided that some of her views were only implied rather than clearly stated, you could say: Jones current ideas were implicit in her earlier work, but not yet fully developed. Sometimes, implicit can also mean unquestioned or unreserved: My implicit trust in the news media means I am often misled by Rupert Murdoch. In both of these cases, the idea is that something remains unstated. Implicit or Explicit? The correct term to use in any given situation will depend on the context. If you are describing something that is clear and unambiguous, the word to use will be explicit. On the other hand, if youre describing something that is merely implied, rather than clearly and fully expressed, the correct term will be implicit. Remember: Get Your Paper Professionally Proofread If you are interested in having your paper proofread professionally, why not submit a 500-word sample to be proofread for free today?

Managment Research Proposal Example | Topics and Well Written Essays - 1500 words

Managment - Research Proposal Example 15-31, 1974). First, the workers’ physiological and security needs like food and shelter, should stand satisfied by their job. Then their social needs should be satisfied, as well as their self-esteem needs. Only then will they be ready to work towards fulfilling their need to actualize their dreams and ambitions, and strive for work-related advancements. In other words, Maslow presents us with an extremely accurate perspective on motivation and the barriers to its processes. If workers do not receive enough compensation from their job to be able to afford food and shelter, they will find no motivation to perform well at the job and gain advancement (Bateman et al, pp. 515-542, 2008). In other words, if their basic needs are not satisfied, this will act as a barrier from these workers feeling motivated to perform well. While this barrier seems to simplify the nature of human beings greatly, it is a very accurate model of motivation. While human beings are complicated individuals, their basic needs overpower their ability to act the way that is beneficial or desirable. Thus, it should be a priority for the organizational manager, that the workers’ basic needs have been satisfied, so that the manager may then motivate these workers to work harder and perform better. This has a simple implication for the managers also, which is to ensure that the workers are compensated with an adequate wage, before seeking to motivate them (â€Å"Nwlnk†, pp.1 , 2010). This need-based model of motivation has also received considerable support form Herzberg’s ERG (Existence, Relatedness, and Growth) theory and McClelland’s need-based theory. Both of these are derivatives of the need hierarchy, and promote the understanding that unsatisfied basic human needs can be a significant barrier when trying to motivate a worker. The Expectancy Theory about motivation is another very well known model of motivation, which provides us with another barrier, which can stand

Gem Infosys Incident-Response Policy Coursework Example | Topics and Well Written Essays - 250 words

Gem Infosys Incident-Response Policy - Coursework Example The first is the initial evaluation/assesm1ent.This entails determining whether an incident exists or not so that appropriate response established. The second policies involve defining the communication channel that will be followed to inform the leaders that an incident has identified. The third policy is risk/damage minimization. This is where the risk of self-replicating warms may be minimized by making sure that the workstation is disconnected from the hub to prevent further replication of warms. The fourth policy involves determining the severity of the warms attack as well as exact point of origin where those warms are coming from so that they can be contained. The fifth policy entails protecting the other systems against the identified security threats to avoid further losses. System security against warms may be enhanced by installing firewalls as well as transmitting organization data via secured networks. The sixth policy involves system recovery. This is where; the data an d information that was damage through network breakdowns may be recovered using special software such as Acronis. The seventh policy involves assessing the cost and damages caused by the incident for proper responses. Lastly but is updating the policies on a regular basis so that they remain relevant to organization needs (Shimonski, 2003). In order to prevent future network breakdowns, Gem Infosys should carry out the following activities namely: reduce the number of systems severity, integrate the activities of Computer Security Incident Response Team (CSIRT), damage control, and having a well-defined incident response plan. The Computer Security Incident Response Team (CSIRT) should formulate and monitor the incident response plan.  

Coffea arabica Essay Example for Free

Coffea arabica Essay I. A. About the Industry Coffee is a brewed beverage with a distinct aroma and flavor, prepared from the roasted seeds of the Coffea plant. A coffee plant is usually a bush or small tree that grows to 10-12 feet (although it can grow up to 32 feet) and can produce coffee beans for decades. It can live for between 60 and 70 years. It can take up to four years for a coffee tree to reach maturity and bear fruit. The English word coffee originates from the Arabic word ‘kaweh’ meaning strength or vigor. The seeds are found in coffee cherries, which grow on trees cultivated in over 70 countries, primarily in equatorial Latin America, Southeast Asia, South Asia and Africa. Green (unroasted) coffee is one of the most traded agricultural commodities in the world. Coffee is slightly acidic (pH 5. 0–5. 1) and can have a stimulating effect on humans because of its caffeine content. Commercial coffee is grown in an area between the Tropics of Cancer and Capricorn affectionately known as the â€Å"bean belt†. In order for the coffee plant to thrive, it needs moderate sunshine and rain, porous soil and constant temperatures between 65 and 75? F. Before the coffee bean can be used to make coffee, it has to be roasted. The roasting process changes the color of the green coffee beans. First they turn yellow and then brown. The longer they roast the darker they become. The strongest roasts result in black beans. At the same time, the heat causes changes in the taste and smell of the beans. Aromatic oils are released that bring out the flavor of coffee. In the nineteenth century, people roasted their coffee at home on their stoves or over open fires. Nowadays, the commercial coffee roasters use enormous ovens to roast the coffee. Temperature and time are carefully controlled, sometimes by computers, because just a few seconds can dramatically change the final flavor of the coffee. The roasting can be done in just a minute. In general, a light roast gives a mild taste, a medium roast produces a well–rounded, rich flavor and aroma and a high roast gives a strong, distinctive flavor. Coffee is one of the most consumed drinks after water. Coffee is one of the most traded commodities in the world after oil. Over 1400 million cups of coffee are drunk around the world each day. The majority of coffee is consumed at breakfast. Coffee berries, which contain the coffee seeds, are produced by several species of small evergreen bush of the genus Coffea. The two most commonly grown are also the most highly regarded Coffea arabica, and the robusta form of the hardier Coffea canephora. The latter is resistant to the devastating coffee leaf rust (Hemileia vastatrix). Once ripe, coffee berries are picked, processed, and dried. The seeds are then roasted to varying degrees, depending on the desired flavor, before being ground and brewed to create coffee. Coffee can be prepared and presented in a variety of ways. An important export commodity, coffee was the top agricultural export for twelve countries in 2004, and it was the worlds seventh-largest legal agricultural export by value in 2005. Some controversy is associated with coffee cultivation and its impact on the environment. Consequently, organic coffee is an expanding market. The top 10 coffee-producing countries are: Brazil, Ethiopia, Colombia, India, Indonesia, Guatemala , Vietnam, Cote d’Ivoire, Mexico and Uganda. The emotional and physical benefits of coffee are numerous. Not only does coffee taste good, it can stimulate, relax and refresh the body. Coffee stimulates the senses through its caffeine content which stimulates metabolism and supports mental alertness and concentration. The body absorbs it within 30 minutes, and its positive effects may last 2-5 hours. Coffee relaxes the body because it hydrates it. Because water is the main ingredient in a cup of coffee, it helps the body work towards its daily water needs and is practically free of calories. Coffee also refreshes the body with its wealth of polyphenols. Polyphenols are nutrients that help maintain the body in good health over time. They are also found in green tea, fruits and cocoa. B. Brief History of Coffee The history of coffee goes at least as far back as the thirteenth century. The story of Kaldi, the 9th-century Ethiopian goat herder who discovered coffee while searching for his goats, did not appear in writing until 1671 and is probably apocryphal. From Ethiopia, coffee was said to have spread to Egypt and Yemen. The earliest credible evidence of either coffee drinking or knowledge of the coffee tree appears in the middle of the fifteenth century, in the Sufi monasteries of Yemen. By the 16th century, it had reached the rest of the Middle East, Persia, Turkey, and Northern Africa. Coffee then spread to Balkans, Italy, and to the rest of Europe, to Indonesia, Asia and then to America. Wild coffees energizing effect was likely first discovered in the northeast region of Ethiopia. Coffee cultivation first took place in southern Arabia; the earliest credible evidence of coffee-drinking appears in the middle of the 15th century in the Sufi shrines of Yemen. In East Africa and Yemen, coffee was used in native religious ceremonies that were in competition with the Christian Church. As a result, the Ethiopian Church banned its secular consumption until the reign of Emperor Menelik II of Ethiopia. The beverage was also banned in Ottoman Turkey during the 17th century for political reasons and was associated with rebellious political activities in Europe In the Philippines, coffee has a history as rich as its flavor,† says the National Coffee Development Board (NCDB), whose main objective is to develop and promote the Philippine coffee industry through technical assistance and credit programs for coffee farms and through marketing and promotions of coffee for domestic and export markets. History records show that the first coffee tree was introduced in Lipa, Batangas in 1740 by a Spanish Franciscan monk. From there, coffee growing spread to other parts of Batangas like Ibaan, Lemery, San Jose, Taal, and Tanauan. Batangas owed much of its wealth to the coffee plantations in these areas and Lipa eventually became the coffee capital of the Philippines. â€Å"By the 1860s, Batangas was exporting coffee to America through San Francisco,† the NCDB- records. â€Å"When the Suez Canal was opened, a new market started in Europe as well. Seeing the success of the Batangenos, Cavite followed suit by growing the first coffee seedlings in 1876 in Amadeo. In spite of this, Lipa still reigned as the center for coffee production in the Philippines and Batangas barako was commanding five times the price of other Asian coffee beans. † In 1880, the Philippines was the fourth largest exporter of coffee beans, and. when the coffee rust hit Brazil, Africa and Java (Indonesia), it became the only source of coffee beans around the world. The coffee rust disease almost wiped it out during the last quarter of the 19th century. Coffee registered a total production of 123, 934 metric tons valued at P6818, 18 million in 1995. Today, however, the Philippines produces only . 012% of the worlds coffee supply. Efforts are being undertaken to revive the industry however, with the majority of coffee produced in the mountain areas of Batangas, Bukidnon, Benguet, Cavite, Kalinga, Apayao, Davao, and Claveria.

Mathew Malefanes Painting of Nelson Mandela Essay -- Art

Mathew Malefane's Painting of Nelson Mandela Mathew Malefane was born in Soweto; he was one of the privileges children and went to a school in Cape Town to study filmmaking. He now makes documentaries in Johannesburg. He taught himself to paint, and this painting Of Nelson Mandela made a very deep impression on all black Africans. Mathew Malefane chose to paint Nelson Mandela for a number of reasons. One could be as a role model to all black Africans as he fought for their rights and freedom. It could be symbolising slavery, or the Apartheid. A painting is a very good way to show emotion and feeling, and he could of painted Nelson Mandela, as he was delighted and pleased that he was set free. Nelson Mandela stood up for his rights and for the rights of all black people. He believes that they should be equal and respected as human beings. As he stood up and believes this he was put in prison for 20 years. As he was imprisoned there was many protests and riots, and when he was released he was voted for the government. He then won the election, and gave moving, emotive, and touching speeches, which won over all the Africans and he finally became the leader of the African National congress. In the painting, the uses of certain colours are very symbolic. The background is painted in blocks of yellow, green, and black. These are all the colours of his flag. The yellow is surrounding his head, and this symbolises him coming into the light and out of the dark prision he was in. T...

500 Word Commentary on West London

Matthew Arnold critical commentary West London raises multiple literary observations. These include the type of language used, the structure of the poem and the use of poetic techniques, such as imagery. The first striking feature is the rhyming structure that follows the criteria of an Italian sonnet, with a slight variant in the last tercet. This can be seen as Arnold attempting to tweak the model to emphasise the final three lines. This ending can be interpreted as the heightened and emotionally charged culmination of feelings of the central characters.The Italian sonnet commonly produces a statement followed by a counter statement, by means of an octave, which consists of two quatrains, followed by a setstet which is displayed by two tercets. This poem conforms as the first two quatrains provide negatively charged language, such as â€Å"ill,† (â€Å"West London† 2) and, â€Å"their feet were bare. † (West London† 4) The mood of the poem shifts dramatic ally after the turn and the language changes, suggesting that Arnold is deliberately showing the reader opposite attitudes.This is evident by, â€Å"this spirit towers,† (â€Å"West London† 9) and â€Å"she will not ask of aliens, but of friends. † (â€Å"West London† 10) The use of the turn can be seen as an attempt to show the readers the complexity of the situation on the streets of London, during this era of industrialisation. This is further explained by the two quatrains, which display a common view of the homeless, while the sestet provides a romantic and humble image of gratitude, evidenced by how the girl, â€Å"begg'd and came back satisfied,† (â€Å"West London† 7) from the passing labour workers.The poem finishes with the image of the unfortunate girl that, â€Å"points us to a better time than ours,† (â€Å"West London† 14) which can indicate the level of ignorance of passers by. It also suggests a sense of untold experiences, due to social neglect. Various prominent images run throughout the poem. One example can be seen on lines six and seven with the girl begging the workers, which can be used in conjunction with, â€Å"of sharers in a common human fate. (â€Å"West London† 11) These images indicate a type of alienation the lower classes feel, when compared to wealthier members of society. This image is used aptly with the image on line eight, â€Å"the rich she had let pass with frozen stare. † (â€Å"West London† 8) This can be seen as Arnold deliberately exposing the ignorance of the wealthy. This sentence is the shortest of all in the poem, which indicates a definitive response. Another notable image can be seen on line nine, â€Å"above her state this spirit towers. † (â€Å"West London† 9) This is the most powerful image of the entire poem.Arnold deliberately uses such emphatic language to conjure this image, on the pivotal first line of the turn, to demonstrate the strength of the human spirit. This image also alludes to the idea of the towering human spirit contesting the new skyscraper buildings that claimed the landscape of London during the nineteenth century. West London is full of unique imagery, and carefully selected language, for its time period. Arnold uses an Italian sonnet structure to speak about controversial issues, in a style readers would have been familiar with.

Planning and Decision Making Essay

Planning and decision-making are critical processes for effective police administration because: (1) planning is the first step to the effective operation and good management of a police department; (2) planning is the essential element of decision –making; (3) effective planning can eliminate or reduce potential catastrophe resulting from manmade and natural disasters; (4) decision making can usually be described in three types of theoretical models rational, incremental, and heuristic none of which defines all of the elements and factors that affect every decision; (5) the decisions individuals make during crisis situations often define their leadership abilities and, in some cases, their career success; (6) police administrators rarely act alone and most decision making within a police department is conducted at the group level; and (7) decision making is rarely perfect, and is often marred by individual and group weakness that can be identified and hence, avoided. (Swanson, 2012) Yes I agree on my topic with what the author is talking about, because planning and decision making from personal experience is very big. Making decision is very stressful at times that will lead to depression that comes with giving up and frustration that might makes you uncertain of making the best choice. Planning is the most basic function of management. It preceded other functions because a manager plans before he acts. Planning involves determination the objectives and selecting courses of action that will lead to the achievement of predetermined objectives. I don’t like to plan because I get over my head, and too excited and can’t wait for the day to come.

Ode on a Grecian Urn essays

Ode on a Grecian Urn essays An ode is a relatively long, serious poem that discusses a noble subject in a thoughtful and dignified manner. John Keats Ode on a Grecian Urn shows all the characteristics composing a Horatorian ode, a consistent rhyme scheme (ABABCDE followed by a final CDE varying in order), the ode follows a definite meter of iambic pentameter and consists of five ten line stanzas. At first glance, the poem brings forth a light tone, one of wonder and amazement about the beauty of the Grecian urn. However, a deeper insight into structure and the more important literary devices reveals the underlying meanings of the ode arising from which are far more serious themes and issues. The first stanza of the poem depicts the artistic talent of the pictures painted upon the urn, as the speaker seems to peer into the side of the urn whilst standing before it. The last of lines of the Stanza consists of seven rhetorical questions, the speaker asks: ... What mad pursuit? What struggle to escape? What pipes and trimbles? What wild ecstasy?(Line 9-10) The urn cannot respond to him, and his line of questioning is abandoned as he continues to peer into the side of the urn. One of the speakers principal points about the urn is that it is free from time, everlasting, never having to worry over death and aging. However with this the urn is suspended in time, unable to experience life because it is not life. The use of the rhetorical question highlights this, the urn is unable to return contact with the speaker, it is free from time, yet simultaneously frozen in it. The second stanza refers to a different picture that has been carved into the side of the urn. A young man seems to be playing a pipe to his lover as the sit together beneath a glade of trees. The speaker complements the piper in that his melodies are sweeter than a mortals: Heard melodies are sweet, but those unheard are sweeter; therefore, ye pipes...

Ethics and Morality of Business Essay Example | Topics and Well Written Essays - 2500 words

Ethics and Morality of Business - Essay Example Career development programmes are not just altruistic pursuits. These are followed keeping the future human resource requirements in mind. Similar is the case with ethics. Given a level playing field, most organizations do not shy away from ethical behaviour. With the explosion of information and the communication revolution, the media plays a crucial role in building and tarnishing reputations of businesses. Hence, every organization tries to enhance its reputation among all its stakeholders. Ethics is a novel outlook for businesses that have single mindedly pursued the bottom line so far. Hence, there exists a twilight zone where business and ethics meet. In the modern world, differences are blurring and concepts are getting re-defined constantly. Business can reap benefits without compromising on basic human values. There is no need to give up on competitiveness to be morally right. Hence, it is possible to conduct business ethically, which is essentially a win-win situation. Conc epts Rationalism dictates that everything should be useful and justifiable. Utilitarianism and utility analysis as used by business vary significantly. When a firm uses a utility, it weighs the positive and negative consequences of a certain action as it relates to itself; and a utilitarian analysis weighs these  'results of an action on everyone affected by it' (De George, 2010, pg 44). Morality is concerned with creating good consequences, not having good intentions. One should do whatever will bring the utmost benefit to all of humanity. Morality guides people’s actions in order to create a better world. Bentham (1748–1832) is rightly considered the father of modern utilitarianism. He explained utility as the balance of pleasure and pain that a human being experiences (as cited in Binmore, n.d.). â€Å"The principle of utility . . . is that principle which approves or disapproves of every action whatsoever according to the tendency which it appears to have to aug ment or diminish the happiness of the party whose interest is in question.† (Bentham Jeremy, B. E. 1748-1832). Bentham thought that entire morality could be derived from ‘enlightened self-interest’, and that a person who always acted for his own satisfaction in the long run, would always act rightly. However, there are critics of Bentham. ‘The good’ cannot be quantified or measured. Similarly, the notion or definition of ‘the good’ was extreme. At the same time, other considerations like human rights and justice, which are relevant, are ignored. John Stuart Mill said that happiness in not the same as pleasure. Man shared the lower quality ones with animals for e.g. food, water etc. The higher quality pleasures were unique to man and involved the higher faculties (Mill, 1863, Pg 11). He showed that utilitarianism was in sync with moral rules. Utilitarians ought not to calculate beforehand whether each action would maximize utility. Instead , following a general principle (under which a particular action falls) leads to happiness. Henry Sidgwick highlighted common sense morality, which is morality accepted by the majority without detailed thinking involved, in his book Method of Ethics (Crisp, 2000). He stated that not all principles of common sense morality are apparent. He was in favour of ethical hedonism according to which any action should produce the greatest amount of pleasure. He was of the opinion that no man should destroy his own happiness (Ibid).

An analysis of an ad (SAMSUNG Galaxy S4) Assignment

An analysis of an ad (SAMSUNG Galaxy S4) - Assignment Example Being in agreement that the advertisement was successful, this paper will analyze ways in which the advertisement for the Samsung Galaxy S4 smart phone is memorable and how it has managed to achieve outstanding impacts. It will describe the buying process as the main theme and determine who the target market is as well as highlight the advertisement’s strong and weak points. Further, it will give recommendations on how the advertisement could have been improved to achieve even better results. To drive the buying process, advertisers need to look at factors that affect consumer behavior or, in other words, answer the question why consumers buy the things they buy. In that sense, the buying process suggests that consumers pass through distinctive phases before finally buying a product. First, they realize that they want or need the product, then seek information and evaluate other products within the similar range. After satisfactorily being convinced about the best available fr om the options, they may then make a purchase. Traditionally, advertisements for high technology smart phones have not always clearly communicated their benefits in a manner easily comprehensible by non-technical users. They are characterized by an assumption regarding the instinctive aspects and often overestimating the understanding levels of the market (Kotler & Kevin 2006, 69). However, the Samsung Galaxy S4 advertisement has managed to tie it to the original positioning of the company which has always been for humans. In the advertisement that runs for one minute, the marketers have managed to communicate how an ordinary user can take full advantage of the simple yet innovative technology. Their choice of a background song that is popularly known, from the four seasons, attracts and holds the attention of the audience as the key features of the gadget are screened in the form of short sentences. As has been shown by research, consumers purchase brands that they can easily devel op an emotional attachment to (Tirmizi, Rehman & Saif 2009, 529). Music is one of the best known ways to create emotion, and a key effect of the chosen song is that it promotes the ability of the advertisement to remain memorable. Even without human voice-over, this strategy communicates the phone’s basics that users need to know about the new phone. The advertisement is set in a background that can attract both emotional and environmental responses that shape buying behavior. Target Market From its attributes, the audience can quickly establish that the phone targets a wide range of market but emphasis can be placed on tech-savvy youth. The opening pop-up says the phone is slimmer but stronger, which immediately gives it both feminine and masculine characteristics. It is not discriminative in terms of gender. It claims to have unimaginable clarity, which when coupled with its extended memory of 64 gigabytes makes it appealing to a young generation that loves downloading and storing movies. Looking at the aspect of targeting a large range of a market, this aspect also sits well with regular travelers because they can also carry along their own entertainment regardless of age. This gives the advertisement its first strong point because it is apparent that the marketers did sufficient research and anticipated the needs of potential customers. They manage to create honest marketing